This email marketing course will teach you to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
- 11 lessons
- 32 videos
- 11 quizzes
- 4hr 1 minutes completion time
In today’s world, there are endless ways to communicate, but email marketing is still an important inbound tool for having conversations with your contacts. Email marketing is rooted in every part of an inbound strategy, and a great strategy will help you keep your marketing on target and show your company a return on investment. Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.
To provide value to your contacts, you need to understand their needs. To grow your business, you need a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that’s designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.
When you send the right email, you have a better chance of converting your leads into customers because you’re sending a contextual message, which allows you to provide true value to your audience. This will help you develop relationships, build trust, and continually delight your readers. In this lesson, you’ll learn the key components of how to send the right email to the right person at the time and provide the most value to your contacts in the process.
Sending email, checking email, and drafting email has become as much a part of our day-to-day lives as getting up and going to work. And email is going to continue to play an important role in both our professional and personal lives. Creating emails that engage your contacts and help you grow your business is a key piece of your overall email marketing strategy. In this lesson, you’ll learn the elements of a high-performing email and what you can do to implement them in your business.